GOOGLE HUB

09/06/2021

Online marketing - Workshop scenario

"Marketing is no longer about the stuff that you make, but about the stories you tell." Seth Godin A. Presentation Local team from Google Hub give a presentation about marketing online, strategy of differentiation and how to use online tools for your business. B.

Workshop

1. Divide participants into groups of 5-6 persons. Each group choose a business idea.

2. Groups start creating a marketing strategy to attract the right customers: Logo, brand, company's value proposition, design, competitive advantage,

3. Each group prepare a pitch for selling own product/service. Formulating a pitch (limited time/words) forces you to think critically and creatively about the main highlights of your offering. It can also help you trim the unnecessary fat from your sales presentation.

4. Presentation of product/service. Discussions with participants about offer.

Lessons learnt

Discover media tools with which to develop your company.

Challenge: What would your sales pitch sound like if you only had 140 characters to work with?

Scope

- Improve the media usage goal setting skills of young people